URL shortener and link management

The URL shortener for creators and businesses.

Paste any link and get a short one with a QR code, or let your website or app create them through the SDK. Share them on frwd2.in or on your own domain, and see every click.

Start free, no cardGo to dashboardShorten a link now

See plans · Need something bigger? Ask for a custom plan

Acme Inc.Organization

  • frwd2.in/spring26

    example.com/spring-sale?utm_source=newsletter

    Live1,284

  • frwd2.in/menuqr

    example.com/menu

    Live932

  • frwd2.in/invoice7

    app.example.com/invoices/7

    Password211

  • frwd2.in/launch

    example.com/product-launch

    Starts 12 Oct0

  • frwd2.in/promo24

    example.com/autumn-offer

    Paused3,406

Analytics

7 days30 days90 days
Clicks
5,833
Last 7 days
Visitors
4,120
Counted per day
Top country
India
42% of clicks
Bot visits
312
Counted separately

Clicks per day

Mon
Tue
Wed
Thu
Fri
Sat
Sun

API keys let your servers create and manage this organization's links.

New key

  • Production backend

    frwd2_ok_3f9a…

    Revoke

  • Marketing automation

    frwd2_ok_b71c…

    Revoke

  • Claude (MCP server)

    frwd2_ok_e04d…

    Revoke

Create a link from your server

curl -X POST https://api.frwd2.in/api/v1/orgs/$FRWD2_ORG_ID/links \
  -H "X-API-Key: $FRWD2_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{"shortId":"launch1","targetUrl":"https://example.com"}'

General

Name

Acme Inc.

Save changes
Organization ID
8f3a2c1e-5b7d-4e90-a1c6-2d9f4b7e0c35
Slug
acme
Custom domain
go.acme.com · Live
Created
2 Sep 2026

Delete organization

Removes the organization with its links and API keys. Its short links stop working.

Who it's for

One link shortener, two ways to use it

Shorten links by hand, or have your product make them. Either way they can live on frwd2.in or on your own domain.

For creators

Paste a link, get a short one

For anyone who shares links: in a bio, a video description, a newsletter or a message.

  • Paste any link and get a short one in seconds, with a QR code to download
  • Keep your links in a free account and change where they point after you've shared them
  • Put a password, a start time or an expiry date on any link
  • See the clicks on each link: per day, by country, referrer and device
  • Use your own domain: create an organization for your brand, connect the domain and share links as yourname.com/abc123
Create a free accountGo to dashboardTry it without an account

For businesses

Short links made by your product

For websites and apps that send links to customers: order tracking, invoices, invitations, campaigns.

  • Create links from your website or app with the TypeScript SDK or one REST API call
  • Serve them on frwd2.in or on your own domain, such as go.yourbrand.com
  • Click analytics for every link and the whole organization: clicks, visitors, countries, referrers, devices, browsers and operating systems
  • An organization for each brand, product or client, with API keys you can name, rotate and revoke
  • The same links for your AI agents, through the MCP server
  • Passwords, schedules, expiry, tags, and CSV or JSON export of every link
Set up an organizationRead the developer docs

A custom domain is connected in an organization's settings with two DNS records. Whether one is included depends on your plan.

Solutions

Built for how links get used

Whoever makes the link, marketing, your product or an AI agent, it lives in one place and answers to you.

Marketing and campaigns

Give every campaign and channel its own link. Add UTM tags as you create it, schedule it to go live with the launch, let it expire when the offer ends, and see the clicks by day, country and referrer.

UTM tags · scheduling · expiry · click analytics

Print, packaging and in-store

Put a QR code on the box, the menu or the poster and keep it useful. The code holds your short link, so when the page moves you change the destination and reprint nothing.

QR as PNG or SVG · editable destination · pause and resume

Products and apps

Let your own product hand out links: order tracking, invoices, invitations, share buttons. One SDK or API call returns a short link, on frwd2.in or on your own domain, under an ID you choose or one frwd2 generates.

@frwd2/sdk · REST API · your own domain

AI agents

Give Claude, Cursor or any MCP client the tools to create, update and list links and fetch their QR codes, in the same organization as the links you and your product make.

@frwd2/mcp · same links · same reports

Features

More than a link shortener

Everything a short link can do on frwd2, for creators and for businesses.

Create

  • Paste and shorten

    Paste any link and get a short one in seconds. The same address gives you the same link back.

  • A QR code with every link

    Download it as PNG or SVG for print, packaging and slides.

  • UTM campaign tags

    Add source, medium and campaign to the destination as you create the link.

Brand

  • Your own domain

    Connect a domain to an organization and share its links as yourbrand.com/abc123.

  • Custom short IDs

    Pick a memorable ID for each link, or let frwd2 generate one.

  • Your domain, your rules

    Choose where the domain by itself, and any address that isn't a link, send visitors.

Control

  • Editable destinations

    Change where a link and its QR code point after they're shared or printed.

  • Passwords and schedules

    Ask visitors for a password, or set the moment a link goes live.

  • Expiry and pause

    End a link on a date you set, or pause and resume it whenever you need.

Measure

  • Click analytics

    Clicks and visitors per day for each link, over the last 7, 30 or 90 days.

  • Where clicks come from

    The countries, referrers, devices, browsers and operating systems behind them.

  • Clean, private numbers

    Bot visits are counted separately, and visitor IP addresses are never stored.

Organize

  • Organizations

    A separate space for each brand, product or client, with its own links, API keys and report.

  • Tags and filters

    Label links by campaign or channel and filter the list to the ones you need.

  • Export anytime

    Take every link with you as CSV or JSON. No lock-in.

Integrate

  • REST API and SDK

    Create and manage links from your backend with the API or the TypeScript SDK.

  • API keys you control

    Name each key, see when it was last used, rotate it without downtime and revoke it the moment you need to.

  • MCP server

    Claude, Cursor and other AI agents create and manage links with their own tools.

Protect

  • Unsafe destinations refused

    Links to private networks, URLs that carry credentials and chains of short links are blocked.

  • Account security

    See every device signed in to your account and sign any of them out.

  • Fast everywhere

    Redirects are served from Cloudflare's edge network, close to whoever clicks.

How it works

From paste to first click in three steps

No code required. Add code when you're ready.

  1. Step 1

    Create

    Paste a URL in the dashboard, call the API, or ask your AI agent to make the link.

  2. Step 2

    Share

    Send the short link or print its QR code. Redirects are served from Cloudflare's edge.

  3. Step 3

    Manage

    Change where it points, pause it, let it expire, or export everything. Your links stay yours.

Why frwd2

Stop juggling links. Own them.

What changes when every link lives in one place.

  • Links

    Without frwd2: Long, fragile URLs pasted into emails, slides and print

    With frwd2: Short, readable links on frwd2 with IDs you choose

  • QR codes

    Without frwd2: A new QR code, and a reprint, every time a page moves

    With frwd2: QR codes that point at the short link, so you can change the destination anytime

  • Your brand

    Without frwd2: Every link you share carries someone else's domain

    With frwd2: Links on your own domain, which keep working on frwd2.in as well

  • Automation

    Without frwd2: Links created by scripts and AI agents scattered across tools

    With frwd2: One organization for links made by people, your app and your AI

  • Your data

    Without frwd2: No way to take your links with you

    With frwd2: Export every link as CSV or JSON, anytime

For developers and AI agents

Install once. Wire any agent.

One @frwd2/mcp install gives Claude, Cursor and any MCP client the tools to create and manage your organization's links. Prefer code? Use the TypeScript SDK or plain REST.

create_link
Create a short link, optionally with your own ID and an expiry
update_link
Change the destination, or pause and resume a link
get_qr_code
Return a QR code image for any link
list_links
See what the organization already has

You'll need an API key and your organization ID from the dashboard:

FRWD2_API_KEY=frwd2_ok_...
FRWD2_ORG_ID=your-org-id
Read the developer docs →
claude mcp add frwd2 \
  --env FRWD2_API_KEY=frwd2_ok_... \
  --env FRWD2_ORG_ID=your-org-id \
  -- npx -y @frwd2/mcp

Free URL shortener

Make your first short link in seconds

No signup needed. Paste a long link and get a short one, with its QR code.

No account needed. Links created without an account expire after 3 days and can't be edited.

Security, privacy, and reliability by design

Frequently asked questions

What is frwd2?

frwd2 is a URL shortener and link management platform for creators and businesses. Paste a link and get a short one with a QR code, or create links from your own website or app through a TypeScript SDK and REST API. Links are served on frwd2.in or on your own domain, and you can change, protect and measure every one of them after it has been shared.

Who is frwd2 for?

Two kinds of people. Creators and anyone else who shares links: paste a link, get a short one, and keep it in a free account. And businesses with a website or an app: your product creates its own short links through the SDK or API, for order tracking, invitations or campaigns, and you see the clicks on all of them. Both can use frwd2.in or their own domain.

Can I use my own domain for short links?

Yes. Create an organization, add your domain in its settings and add the two DNS records it shows you. Once the domain is connected, the organization's links are shared as yourdomain.com/abc123, and they keep working on frwd2.in too. Use a domain or subdomain that nothing else runs on, such as go.yourbrand.com. Whether a custom domain is included depends on your plan.

Is frwd2 an alternative to Bitly and TinyURL?

Yes. Like them, frwd2 shortens links and makes QR codes. It also lets you serve links on your own domain, create them from your own product with a TypeScript SDK and REST API, let AI agents create them through an MCP server, protect them with passwords and schedules, and see click analytics that never store a visitor's IP address.

Is frwd2 free?

Yes. You can shorten a link without an account, and a free account keeps your links in a dashboard with QR codes and CSV or JSON export. No credit card is needed. The plans on offer and their limits are on the pricing page.

Do frwd2 links expire?

Links created without an account expire after 3 days. Links created from an account don't expire unless you set an expiry date yourself. A link you made without an account can be kept: press Claim & track next to it, sign up or log in, and it moves into your account with the clicks it already has.

Can I change where a link or QR code points after I share it?

Yes. The QR code contains the short link, not the destination, so you can change the destination from your account at any time without reprinting. You can also put a password on a link, set when it goes live and when it expires, pause it, or delete it.

Can I add UTM tags to a link?

Yes. The link form in the dashboard has fields for source, medium, campaign, term and content, and adds them to the destination URL for you, so your own analytics tool can attribute the visit.

Does frwd2 show click statistics?

Yes. From your account you can see clicks and visitors per day for each link, along with countries, referrers, devices, browsers and operating systems, over the last 7, 30 or 90 days. Organizations also get a report across all their links. frwd2 does not store visitor IP addresses.

How do AI agents create short links?

Install the @frwd2/mcp server in Claude, Cursor or any other MCP client with an API key and your organization ID. The agent then has tools to create, update and list links and to fetch their QR codes.

Does frwd2 have an API and an SDK?

Yes. Organizations get API keys for the REST API, and the @frwd2/sdk package wraps it for TypeScript, so your website or app can create a short link with one call. The link comes back on your own domain if the organization has connected one. Keys can be named, tracked, rotated and revoked at any time. Rotating a key gives it a new secret, and the old one can keep working for up to 7 days while you switch over.

Short links on your own domain, by hand or from your product

URL shortener, QR codes, click analytics, SDK, API and MCP server. Free to start, no credit card.

Start freeGo to dashboardSee plans